GLOBAL PERSPECTIVE

With Local Insights

B2C companies selling to Chinese consumers are increasingly investing in social marketing and expect great returns but face the challenge of determining the right social marketing strategies and tactics. However, when we look deeper into how they engage in these activities, the facts become far more complex than expected. These articles will help organizations understand China’s unique mobile consumers and uncover some unexpected challenges in reaching them.

What we can learn from Starbucks’ crazy goal for the China market

Starbucks in China

With Starbucks’ recent hire for their new COO, Rosalind Brewer to oversee the operations in the US, it’s a good opportunity to take a look at Starbuck’s objectives and plans moving forward, and some of the success they’ve had with entering into the China market since 2012.

Top 5 Mistakes to Avoid when Marketing To Chinese Consumers as a Foreign Brand

Taro pie, pepper salt big chicken cutlet rice bowl, Chicken cereal congee (porridge) – do these food items sound familiar to you? Even if you have never heard of any of them before, I would bet that you probably clued in from the rice and the congee that these are Asian food items.

How to Create Record Breaking Viral Marketing Campaigns on WeChat

Since 2014, over 8 million WeChat Official Accounts have been created. In the Chinese market, these Official Accounts have become the standardized social media platform for enterprises, businesses and professionals.

WeChat’s social platform holds so much potential to relationship based virality that many businesses have attempted to test out what the platform can do for their business.

Why Most Companies Are Terrible At Targeting the Affluent Chinese Market on WeChat

It might be surprising for you to know that many businesses that are doing marketing on WeChat aren’t doing that good of a job, which makes it so exciting when I see a really good campaign with great results, like the Oreo X WeChat Campaign 

What’s more exciting is that since so few organizations have cracked the code to WeChat marketing, it leaves the door wide open to a massive blue ocean opportunity for serious players to come into the scene.

How to Create Record Breaking Viral Marketing Campaigns on WeChat

Since 2014, over 8 million WeChat Official Accounts have been created. In the Chinese market, these Official Accounts have become the standardized social media platform for enterprises, businesses and professionals.

WeChat’s social platform holds so much potential to relationship based virality that many businesses have attempted to test out what the platform can do for their business.

3 Biggest WeChat Secrets That Even Experienced Marketers Don’t Know…

WeChat is probably the most unknown, famous social platform in the world if you are not from, or have visited China in the past couple of years.

I threw that oxymoron in there to highlight just how big WeChat is, but also how little people know about it.

Why WeChat is The Most Powerful Platform For Marketing To The Chinese Community

Do you use Facebook? 

As one of the most prevalent social media in the world, it’s probably easier to count who doesn’t use Facebook.

It is no surprise that Facebook ads is one of the strongest weapons that marketers use with excellent ROI for many businesses.

3 Trends in Chinese Luxury Spending To Keep Watch On

Luxury buying is a convenient way for the Chinese to establish social status, and not as a way to differentiate themselves but rather a way to conform and keep up with their society’s common interest in luxury goods.  It is a way to for them develop self-worth, importance and a sense of belongingness.